Is it there yet? Can you sense it? Have the Conservatives managed to conjure from somewhere that all-important ingredient for electoral success? I’m referring, of course, to the failsafe elixir of vote-gathering, that vital campaigning tool – the feel-good factor.
The British economy, we’re repeatedly told, is booming. We live in the fastest-growing nation in Western Europe, with the UK expanding by 2.8pc last year, the quickest pace since 2006. National income per head is now almost 5pc higher than in 2010, when the last general election was held. Launching his party’s manifesto last week, David Cameron did his best to generate a rhetorical feel-good factor. The Tories’ goal over the next five years, he exclaimed, is to “turn the good news on our economy into a good life for you and your family”.